Andreà lead the discovery, design and testing phase of the EdX/2U client engagement. This included the creation and leading heuristic evaluation, competitor analyses, blue print maps, usability testing, adhering to 508 compliance, Wireframing, user flows, and Visual Designs. Website: https://2u.com/careers/
2U / edX
Is it 2u or edX? Its both! both companies have merged and asked for not only a brand new website, but also for a rebrand that would incorporate elements from both. Andreà was the Creative Lead on this client engagement, leading two design teams, Ux and UI team.
Branding
Cleanliness and simplicity was the driving force behind the impactful designs. the angles and lines from the "X" was evolved and incorporated into the new formative branding of the company.
Design Elements
In total designed 20 pages plus 10 templates that could be utilized at any place in the website. Also creative a custom design library component system that could be added to the already created templates, at the end allowing the client to generate custom pages without having to stick to the 10 templates.
Filtered Search engines
One of the best features is how the website menu system is clean and not overwhelmed by too many categories, Another addition was the filterable search engine all custom and designed especially for the users of edX.
